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Entrepreneurship · Observation

Running a business means deciding without all the information.

10 September 2026 · 3 min read

Waiting for certainty feels sensible. But I made my best decisions when I didn't quite know yet.

Something I've noticed in many conversations with entrepreneurs: the hardest decisions are rarely delayed by a lack of information. They're delayed by a lack of someone to talk to.

You usually have enough information. What's missing is a second pair of eyes, free from the same assumptions. Someone who asks: what happens if you don't do it?

Certainty usually comes after you've decided.

That's why I believe in entrepreneurs talking things through together. Not to be given the answer, but to reach your own answer sooner.

Christ van den Akker More about Entrepreneurship

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