Originality is overrated. Most breakthroughs I've seen were combinations of things that already existed.
In brainstorming sessions, I often see people searching for a completely new idea. That puts enormous pressure on the conversation, and rarely leads anywhere.
A much more productive question is: which two things already exist but have never met? A technique from healthcare used in logistics. A business model from software used in manufacturing.
Combining is creating too.
Seen that way, brainstorming is really just connecting too. Only with ideas instead of people.
Christ van den Akker More about New ideas
