A new system can help a business move faster. But only if you know where you're going. Otherwise, you mostly speed up the confusion.
I'm genuinely excited about technology. About what AI, data and automation make possible for entrepreneurs who had no access to these tools ten years ago.
That's exactly why I say it plainly: technology isn't a strategy. It helps you move faster. But without direction, you'll just reach a place you never wanted to be sooner.
Direction first. Speed second.
Entrepreneurs who use technology well can explain in one sentence what will improve for their customer. Only then do they choose the tool. That sounds simple, but it's striking how often the order is reversed.
Want to know whether your technology plan makes sense? Try that one sentence. If you can't, you know where the conversation needs to start.
Christ van den Akker More about Technology
